IXG LTD values the privacy and protection of our customers’ personal information. This Privacy Policy explains how we collect, use, store, and protect your personal information—and how you may exercise your data protection rights—when you visit our website, purchase Chinese tea products, place orders, inquire about products, or contact us.
This policy applies to the Chinese tea products and related services provided by IXG LTD to customers in the UK and Europe.
- Company Information and Data Controller
IXG LTD is the data controller for the personal data associated with this website and is responsible for determining the purposes and means of processing personal information.
Company: IXG LTD
Address: 167-169 Great Portland Street, London, England, W1W 5PF
Email: support@ixgtea.shop
Phone: +44 7985 435974
If you have any questions regarding this Privacy Policy, our handling of personal information, or your data protection rights, please contact us using the details above.
- Personal Information We Collect
Depending on the specific nature of your interaction with us, we may collect the following categories of personal information:
2.1 Identity and Contact Information
Includes your name, email address, contact phone number, billing address, and delivery address.
2.2 Order and Transaction Information
Includes details regarding the tea products you purchase (such as green tea, black tea, oolong tea, jasmine tea, etc.), packaging specifications, order numbers, quantities purchased, order amounts, order status, delivery records, and records of returns, exchanges, or refunds.
2.3 Payment-Related Information
When you purchase products, we may process information related to payment status, transaction numbers, payment amounts, and transaction results.
If the website uses third-party payment service providers (such as Stripe) to process payments, details regarding your bank card or other payment methods are typically handled by the respective payment service provider in accordance with their applicable security standards. We do not collect or store complete bank card security information unless necessary or supported by a lawful basis.
2.4 Customer Communication Information
Includes inquiries, feedback, complaints, and related records of communication provided via email, telephone, contact forms, or other customer service channels.
2.5 Technical and Website Usage Information
To the extent permitted by applicable law, we may collect IP addresses, browser types, device information, access times, page view history, and technical data related to website operation and security.
2.6 Commercial Procurement Information
If you inquire about or purchase tea from us on behalf of a retailer, café, restaurant, or other commercial entity, we may collect your business name, business contact details, procurement requirements, order quantities, and related commercial communication information.
- How We Use Your Personal Information
IXG LTD uses personal information for legitimate, clearly defined business purposes only when there is an appropriate legal basis, including:
Processing orders: Confirming orders, arranging payments, processing shipments, providing delivery information, and completing transactions.
Providing customer service: Answering product inquiries, handling order-related issues, investigating complaints, and providing after-sales support.
Managing commercial procurement: Responding to wholesale inquiries, communicating product specifications, processing commercial orders, and coordinating related business arrangements.
Maintaining website operations: Ensuring the website functions correctly, detecting technical issues, preventing fraud, and protecting transaction security.
Fulfilling legal obligations: Meeting applicable requirements regarding accounting, taxation, consumer protection, and other laws and regulations.
Improving services: Analyzing website usage and improving product information, website functionality, and customer experience, where there is an appropriate legal basis.
Sending marketing information: Sending product updates, promotional information, or other commercial communications, subject to obtaining necessary consent or meeting other conditions under applicable law.
We will not use personal information for purposes that are incompatible with the original collection purpose or lack a legitimate legal basis.
- Legal Basis for Processing Personal Information
For personal information processing activities subject to UK or European data protection laws, we rely on applicable legal bases depending on the specific circumstances, including:
Performance of a contract: To process your orders, arrange delivery, or provide services you have requested.
Legal obligation: To fulfill applicable obligations regarding taxation, accounting, record-keeping, and other statutory requirements. Legitimate interests: To maintain website security, prevent fraud, manage business operations, and improve customer service, provided that our interests do not unduly infringe upon your fundamental rights and freedoms.
Consent: We will seek your consent where applicable for marketing activities, non-essential cookies, or other processing activities that require prior consent by law.
Where the processing of personal information is based on your consent, you may withdraw your consent at any time. Such withdrawal will not affect the lawfulness of processing activities carried out based on consent prior to the withdrawal.
- How We Share Personal Information
To fulfill orders and operate our business, we may share personal information with the following categories of third parties to the extent necessary:
5.1 Payment Service Providers
We may use Stripe or other applicable payment service providers to process payments, verify transactions, and prevent fraud. These payment service providers process relevant information in accordance with their own privacy policies and applicable laws.
5.2 Logistics and Delivery Service Providers
To deliver tea products to the address you provide, we may share the recipient’s name, contact details, delivery address, and necessary order information with DHL, FedEx, UPS, or other logistics service providers we utilize.
5.3 Website and Technical Service Providers
We may share necessary information with service providers for website hosting, maintenance, information security, data analysis, and customer service tools to support website operations.
5.4 Professional Advisors and Competent Authorities
When necessary, we may disclose relevant information to accountants, legal advisors, regulatory bodies, law enforcement agencies, or other authorized entities to fulfill legal obligations, handle legal disputes, or protect our legitimate interests.
We do not sell customers’ personal information. Third parties may only process personal information to the extent permitted by applicable law and in accordance with the purposes of the relevant services or other applicable legal bases.
- International Data Transfers
IXG LTD provides products and services to customers in the UK and Europe. To process payments, provide website services, or arrange delivery, your personal information may need to be processed by service providers located in the UK, the European Economic Area (EEA), or other countries and regions. When personal information needs to be transferred to countries or regions restricted under UK or European data protection laws, we implement necessary safeguards in accordance with applicable laws—such as adequacy decisions, Standard Contractual Clauses (SCCs), or other lawful transfer mechanisms—and conduct relevant risk assessments where appropriate.
If you wish to learn more about the safeguards employed for international data transfers, please contact us at support@ixgtea.shop.
- Retention Period for Personal Information
We retain personal information only for as long as necessary to fulfill the purposes of processing, taking into account applicable legal requirements, contractual obligations, dispute resolution needs, and business operational requirements.
Order and transaction records: Retained in accordance with applicable tax, accounting, and legal requirements.
Customer service records: Retained for a reasonable period necessary to handle inquiries, complaints, and follow-up services.
Payment and refund records: Retained for transaction reconciliation, financial record-keeping, and dispute resolution purposes.
Marketing information: Deleted or discontinued from use in accordance with applicable laws once you withdraw your consent, raise a valid objection, or the information is no longer required.
Technical and cookie data: Processed according to the specific purpose, settings, and applicable retention period of the relevant cookie.
When personal information is no longer required and there is no other lawful basis for retention, we take reasonable measures to delete or anonymize the information.
- Cookies and Similar Technologies
Our website may use cookies and similar technologies to support basic website functions, remember user preferences, maintain website security, and—where applicable—analyze website usage.
Necessary cookies: These cookies are used to enable the shopping cart, checkout process, security verification, and other basic website functions. To the extent permitted by law, necessary cookies may be used without obtaining additional consent.
Non-necessary cookies: For cookies used for analytics, advertising, or other non-essential purposes, we will obtain your prior permission via a cookie consent banner where required by law. You may choose to accept, reject, or manage these cookies.
If Stripe or other third-party payment services use cookies or similar technologies, we will disclose relevant information based on actual configurations, the service provider’s instructions, and applicable laws, and obtain your consent where required.
You can manage your cookie preferences through the website’s cookie settings or your browser settings. Disabling certain cookies may affect the proper functioning of some features of the website.
- Data Security
IXG LTD implements technical and organizational measures appropriate to the nature of the personal information and the risks associated with its processing, in order to minimize the risk of unauthorized access, loss, misuse, disclosure, or alteration of personal information.
Such measures may include access control management, secure connections, system maintenance, transaction risk monitoring, and security controls implemented in cooperation with service providers.
While we strive to protect personal information, no method of internet transmission or electronic storage is absolutely secure. In the event of a data breach requiring notification by law, we will take necessary measures in accordance with applicable laws and, where applicable, notify the affected individuals and regulatory authorities.
- Your Data Protection Rights
Depending on your location and applicable laws, you may have the following rights:
Right of access: To request confirmation as to whether we are processing your personal information and to obtain a copy of such information.
Right to rectification: To request the correction of inaccurate or incomplete personal information.
Right to erasure: To request the deletion of personal information, subject to applicable legal requirements.
Right to restrict processing: To request the restriction of the processing of personal information in certain circumstances.
Right to data portability: To receive the personal information you provided in a structured, commonly used, and machine-readable format, or to request its transfer to another data controller, where applicable.
Right to object: To object to processing based on legitimate interests or to the use of personal information for direct marketing, where applicable.
Right to withdraw consent: To withdraw your consent at any time for processing based on consent.
Rights related to automated decision-making: To object to or request human intervention regarding automated decisions that produce legal effects or similarly significant impacts, as provided by applicable law.
To exercise the above rights, please email support@ixgtea.shop. To protect your information, we may need to verify your identity and will respond within the timeframes prescribed by law.
Some requests may be subject to legal exceptions. For example, information that must be retained to fulfill legal obligations or resolve legal disputes may not be immediately deletable.
- Marketing Communications
If you consent to receive our marketing communications, or if permitted under applicable law, we may send you communications regarding our Chinese tea products, new arrivals, product information, and promotional activities.
You may unsubscribe at any time by using the unsubscribe link found in our marketing emails or by contacting us at support@ixgtea.shop.
We handle such information in accordance with applicable UK and European regulations regarding electronic marketing and data protection, and we do not send marketing communications without an appropriate legal basis.
- Privacy of Minors
IXG LTD’s websites and products/services are primarily intended for consumers and business clients with the capacity to make purchases. We do not knowingly collect personal information from minors who require special protection under applicable laws, unless we have an appropriate legal basis and meet all relevant requirements.
If you believe that a minor has submitted personal information to us without proper authorization, please contact us at support@ixgtea.shop; we will assess the situation and take appropriate measures in accordance with applicable law.
- Links to External Websites
Our website may contain links to third-party websites or services. These third parties may have their own independent privacy policies and data processing practices.
IXG LTD has no control over the operations or privacy practices of external websites. We recommend that you review the relevant privacy policies of third parties before submitting any personal information to them.
- Updates to the Privacy Policy
We may revise this Privacy Policy due to business adjustments, changes in website functionality, changes in service providers, or updates to applicable laws.
The updated version will be posted on this page, with the revision or effective date noted where appropriate. For significant changes that require separate notification or consent under the law, we will take appropriate measures to inform you.